Leading skill games developer is hoping to replicate the success it experience in Italy and has appointed Eric Guedj to handle operations.
Tuesday 24th November 2009
Leading skill games developer GameAccount Network has formally launched its French network and announced the appointment of Eric Guedj as its France Country Manager to handle operations.
GameAccount’s first French deal was announced earlier this month and will see it provide international sports and lifestyle domain Born.com with a portfolio of skill games including dominoes, multi-player blackjack and backgammon through a ‘white-label’ agreement.
The French version of Born.com is scheduled to go live on December 1 while GameAccount has also submitting a license application in order to legally operate in the country. France is to become the second major European country after Italy to establish a new gaming environment in which licences are awarded and taxes paid locally while uncertified operators will be effectively banned.
GameAccount revealed that it is hoping to replicate the success it experienced in Italy where it has secured licenses with over 60 percent of the country’s sportsbetting, scratch and poker operators over the past year including SNAI, Sisal and Cogetech in addition to national lottery operator Lottomatica.
“It’s a very exciting role and I’m pleased to be working with GameAccount at such an important time both for the company and for French skill gaming in general,” said Guedj.
“The success with which the Italian network developed puts a lot of pressure on us to achieve a similar rate of growth but it’s a challenge that we are confident about and very well equipped to meet.”
As it has in Italy with games such as Briscola and Sette E Mezzo, GameAccount stated that it plans to offer localised games to the French market, such as Belote, which is slated for development next year.
“This strategy of setting up local partnerships in the new jurisdictions, especially with major incumbent organisations like SNAI and our other partners in Italy, is to be rolled out across Europe in line with new gaming policies,” said Kevin Dale, Chief Executive Officer for GameAccount.
“The French territory is our next priority and Eric will be working with potential partners and the French government to ensure everything runs as smoothly as possible. We have every belief that our portfolio of skill games will be as popular as they are elsewhere if not more so.”
