New independent business-to-business division of 888 signs deals with CostaBingo.com, BingoHollywood.com and MoonBingo.com.
Wednesday 1st July 2009
Dragonfish, the independent business-to-business division of 888 Holdings, has signed new software agreements with three bingo partners, cementing its position as a global leader in the provision of such services.
The first deal was signed with MoonBingo.com and Dragonfish’s bingo software will now underpin the site’s planned launch on a new stand-alone network.
Newco is the company behind MoonBingo.com and it is also responsible for other successful brands on Dragonfish’s bingo network including GloriousBingo.com and SpectraBingo.com. It revealed that the agreement includes Dragonfish’s Total Gaming Services offering, which comprises the provision of chat moderators, ePayment and customer care systems alongside hosting and full technology services such as back-office and platform integration.
“We are excited to expand our business with Dragonfish and bring significant knowledge and experience of online bingo to this new partnership,” said Adi Frum, Chief Executive Officer for MoonBingo.com.
“We intend to position the MoonBingo.com network as one of the leading bingo networks in this field and we welcome new affiliates who wish to partner with us.”
Also launching a stand-alone network powered by Dragonfish’s bingo software, BingoHollywood.com will similarly take advantage of the Total Gaming Services offering, although it will handle its own chat room moderation. The brand revealed that it has committed a seven-figure marketing budget and is aiming to become a major player in the online bingo sector.
“Work on our new bingo network is progressing very well,” said Tina Pegrini, Network Manager for BingoHollywood.com.
“We're really looking forward to launching something different in conjunction with Dragonfish that will capture the attention of bingo players everywhere. Fun, entertainment and winning is what it's all about and that's what we'll deliver.”
Finally, CostaBingo.com is also set to take advantage of Dragonfish’s Total Gaming Services after recently gaining success by launching with free bingo games targeting the acquisition of new players.
“We’re really pleased with the launch of CostaBingo.com and are confident that Dragonfish is the right partner for our business,” said Richard Skelhorn, Chief Executive Officer for CostaBingo.com.
“The players love the software and it has proved to be highly flexible allowing us to create some really nice custom applications to help with acquisition and retention. We're looking forward to growing our player base and providing a first-class service to our customers and affiliate partners.”
Dragonfish stated that the new deals validate its standing as a leading provider of bingo software and the world’s leading bingo network with over 60 skins offering instant liquidity, industry-leading software and top-tier brands.
“We consider our bingo software to be the leading product in the sector and the addition of these excellent new partners is a further endorsement of our bingo product,” said Gabi Campos, Managing Director for Dragonfish.
“The fact that each partner has a wealth of experience in the sector combined with a significant marketing contribution demonstrates a willingness to carve out their own niches in the bingo market and we very much look forward to helping each partner successfully grow their business.”
