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Gambling.co.uk: Gambling News Archive

Thinkbingo.com Takes its Marketing Offline

1st Bingo site to advertise offline & establishing itself as the leading UK online bingo destination

Wednesday 5th January 2005

In 2004 we were inundated with online Casino and Poker adverts aimed at men but it will come as a surprise to learn that 64 percent of online gamblers are women . But where are they playing? Well it’s not the poker rooms but virtual bingo halls such as industry leader ThinkBingo.com where they can play games from just 10p and interact with like minded women up and down the country.

ThinkBingo.com is one of the worlds leading Bingo sites with a strong base of over 8,000 UK players. It is the first Bingo site to advertise offline and is fast establishing itself as the leading UK targeted online bingo destination. Creative by Mercier Gray and bought by Target NMI, ThinkBingo’s print campaign will target women and will be supported by its continued online marketing presence, primarily in the PPC search arena.

With Denise Van Outen raving about it, Bingo has fast become Britain’s favourite social past time and thanks to ThinkBingo.com everyone can now play in the comfort of their pyjamas or hot-pants! The site is the first standalone multiplayer Bingo site designed for UK players and is easy to use, safe and completely secure. With more than two in three people playing bingo for social (rather than financial) reasons, this fun packed site offers a unique community for players to play and pit their wits against each other, swap stories, recipes, offer advice and make great friendships – without having to miss their favourite soap.

Dylan Schlosberg CEO of Herotech, ThinkBingo’s marketing agency said, “We believe fundamentally that online bingo will prove to be the biggest of the online gaming propositions as it offers mass market entertainment. With over three million people in the UK regularly playing bingo in local halls, ThinkBingo.com raises the stakes to a new level for pro’s and if you’re new to Bingo, live rurally, ill with flu or something more severe, the site offers a virtual Bingo hall 24 hours a day from the comfort of your home.”

Notes to Editors:

·Over 100 million people play Bingo globally

·Screen Digest has forecasted that the total online computer games market will top £600m in Europe and North America 2004 and will reach £1.2bn by 2007

·Online Bingo audience is predominantly female (85%), two thirds of them aged 25 – 49

·Online Bingo sites are traditionally dollar ($) based, need software downloaded to work and are aimed at the huge US market. However ThinkBingo.com is pound (£) based and a flash game (non-download) aimed at the younger over 18’s

·ThinkBingo.com is an offshore operated bingo site, fully licensed by the Kahnawake Gaming Commission

·All games on ThinkBingo.com are fully audited and extensively tested to ensure fair play and honest payouts

·For a trial voucher please email Dylan@futurepr.co.uk

For further information please contact:

Dylan @ Future PR on 0845 226 7939 (07801 866 868) or dylan@futurepr.co.uk




Source: OnlineCasinoNews

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